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28 September 2020
Russmedia Equity Partners acquires 60% of Bergfex, Europe’s largest tourism platform in the Alps. All three founders stay on board.
65 million outdoor enthusiasts trust Bergfex every year: from accommodations to tour planning and mountain weather, Bergfex is a trusted companion of all mountain lovers.
The founders of Bergfex have built a great Austrian company, which revolutionizes alpine sports with the help of technology. We look forward to making this strong brand even more successful together with the founders.
All three founders will remain in the company and as shareholders: since 1999, Markus Kümmel, Oliver Jusinger und Andreas Koßmeier have built Bergfex into the largest outdoor platform in the alps.
We are happy to have a strong partner with Russmedia, a family business with a 100-year history, who shares our vision of sustainable entrepreneurship. In the Russmedia network, Bergfex can accelerate its growth as an independent, founder-led company and continue to develop new services for mountain enthusiasts.
The fascination for the mountains is ever growing: over the last years, the outdoor and alpine sports segment has experienced sizable growth. Bergfex leads this segment and shows with its popular apps and web offering for tour planning, weather and accommodation booking, how the mountains can become the perfect experience with the help of smartphones. Bergfex’ apps have been downloaded over five million times.
Russmedia Equity Partners:
Russmedia Equity Partners is part of the Russmedia Group and invests into digital marketplaces, aggregators and SaaS solutions. The portfolio of Russmedia Equity Partners includes 20 profitable platforms in seven European countries, e.g. the ski rental portal ALPINRESORTS.com, motorhome portal PaulCamper and other investments like erento or Campanda.de.
The Russmedia Group is the most progressive multi-niche media company in Europe and publishes daily and weekly newspapers, numerous online portals, radio stations and IT services.
Bergfex is Europe’s largest tourism platform in the Alps. On the website and their three apps, Bergfex offers simple solutions for outdoor planning in the mountains. Ski resorts, weather, accomodations, snow depths or events for your winter holidays –for summer holidays Bergfex offers visitors comprehensive information about hiking, mountain biking, family holidays, wellness and highlights of tourism regions.
This is how Martin Lenz, CEO at Jobiqo describes the cooperation with Russmedia Equity Partners
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