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13 Juli 2021
Russmedia Digital Romania, the company that also operates Publi24.ro managed to finalize the transaction with Central Media Group in acquiring Startapro.hu.
Startapro.hu is a classic classifieds horizontal portal with a history of more than 20 years, where individuals and companies offer services and physical goods for sale.
As Central Media Group has been focusing mainly on the operation and management of content-focused websites, they decided Startapro would have a more solid growth path alongside a pure online classifieds player like Russmedia Digital.
“The core of our publisher’s online business are content-focused websites. As Startapro is a classifieds portal, it does not fit directly into our strategy. However, the market for Startapro is increasingly dominated by international players, creating a fiercely competitive situation, which makes it well positioned in the existing portfolio of Russmedia, in line with its regional strategy ”, said Bálint Bognár, Director of Digital Business Unit at Central Media Group.
We are excited to announce Startapro.hu is becoming part of the Russmedia portfolio. It's a great addition to our current offerings and we believe our experience and resources would be beneficial for supporting the growth of Startapro.
This acquisition was supported by Russmedia Equity Partners “We are committed to the growth of our marketplace / classifieds business units as digitalitation accelerates in Central and Eastern Europe. We want to continue expanding Startapro.hu and strengthening our position in the Hungarian market.” added Adam Hajer, investment manager at Russmedia Equity Partners.
Russmedia Equity Partners (RMEP) is the majority owner of Russmedia Digital Romania and is actively investing into profitable niche marketplaces and SaaS solutions in Europe.
Russmedia Equity Partners offers constant support to their portfolio companies by facilitating and consulting in M&A activities, you can find out more about the investment approach here.
RMEP currently runs a profitable portfolio of 21 digital platform businesses across 8 countries in Europe.
Central Media Group (Central Médiacsoport) is the leading publisher of online and print magazines in Hungary. The product portfolio of the company includes the most popular and entertaining, educational, and / or lifestyle magazine brands and online products. The company publishes 25 print magazines, 25 special issues and manages 19 online publications that reach over half of the population every month.
08 Juni 2021
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